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For too long the
Professional Class in Venezuela
has been ignored because they are ...
TRADITIONAL
They have close
ties to family. They are baptized in the Catholic Church but seldom
attend. They believe that if you're not Catholic, you're not a true Venezuelan.
Religion and culture go hand-in-hand in their minds.
CONFIDENT
They own the latest
home appliances, electronic equipment and automobiles. They
live in a spacious quinta along with a live-in maid. Their
neighborhood is a gated community with a full-time security guard.
The quinta is furnished with expensive furniture, all the latest
"gadgets" from the U.S., including computers, CD players,
cable or Direct TV, and beautiful art work. There are two cars in
the driveway that are late model U.S. imports, equipped with alarm
systems and kept behind locked gates.
EDUCATED
Most have
college degrees, many from USA universities. Some
have graduated from a well-known Venezuelan university and and do
graduate work in the U.S. Children are expected to go to the best
colleges after attending private schools and will probably study
abroad.
CULTURED
Their primary
social and business interaction is with other professionals. Active
in civic and social organizations, they are pillars in the
community. They belong to a prestigious social club where they can
swim, play tennis and mix with people of their same social class.
PROUD
Their family heritage dates back
to colonial times. Many can trace
their family back to the founding of Maracay in 1701. The extended
family continues to be important in their culture. |
